Waste Gets the Boot at Timberland Company
Known for producing rugged footwear and outdoor gear, Timberland faced a challenge in aligning their product R&D and manufacturing goals with their commitment to environmental stewardship. Couched in their relentless pursuit of excellence in every phase of the operation, Timberland took it upon themselves to develop a sustainability protocol that focused on green product design, recycling, clean manufacturing, energy efficiency, and human rights. Waste in it’s many forms has been wrung out of every aspect of the organization.
The results? A commitment to be climate neutral by the year 2010. Brand responsibility such as the development of the Earthkeeper line of footwear. Reduced resource consumption. Increased market share. A shrinking carbon footprint.
Betsy Bliasdell, Timberland’s Manager of Environmental Stewardship tells the story of this remarkable transformation on Friday September 19th at E4S’ monthly network meeting in Cleveland. To learn more about this informative presentation and to register click Entrepreneurs for Sustainability.
Add comment September 10th, 2008
